It is undeniable that music has a unique way of connecting people. As today’s technology improves connectivity throughout the world every day, it seems that it also holds an infinite amount of different kind of media such as music accessible for everyone, anywhere. It is pretty obvious that this connectivity created by music is visible for people such as for K-pop (short for Korean-pop) fans screaming their heart out singing their favorite artists’ song despite not speaking the same language. This proves that music speaks no language and could be delivered, making someone feel something without paying attention to the lyrics.
K-pop or Hallyu wave has always been there, building for about a couple of decades, but K-pop in particular has been increasingly visible to worldwide audiences since the past 10 years. But how did it really become what it is today since yesterday, especially when talking about hitting the Western market with its waves?
When you would ask some people nowadays about this culture, there is a high probability that the first thing that you would hear coming from their mouths is BTS (a Korean boy-band) and how they hit the Billboards, topping the chart every time they release a single or even an album despite coming from a different country than the usual music artists topping the charts. People might think they know a thing or two after answering your question, but the truth is there is so much more to know about K-pop other than that. Like the now-disbanded Korean girl group who first cracked the Western market with their crossover hit entitled “Nobody” on 2009, and “Gangnam Style” that was released by the Korean male artist, Psy that broke the record of being the first ever music video on Youtube hitting one billion views, surpassing Justin Bieber “Baby” on 2012.
How K-pop Made Its Way to Global Market
Since then, there has been a lot of K-pop artists who have been trying to get in to the Western market, trying too hard and too soon, recording an English version of their hits to appeal to global audiences but have failed to take off which is different from how the current K-pop groups who have been ruling the Western market through continuing singing in their native language while embracing the usual pop in other ways to be more appealing, releasing music that are so good that you can play it on repeat not minding the lyrics and what it says.
Another unique thing about the K-pop culture that might also be the one that helped them to take a step forward into entering the global market is its way of approaching music videos. Delivering a distinctive blend and melodies, impressive choreography and production values, and indefinite amount of attractive South Korean artist in parade, has a talent that is really good as they look due to spending years behind the stage practicing and learning both how to sing and dance, or even act in perfection, making them dominate the industries, from entertainment, cosmetics, and every possible corner that they could.